Growth analytics
Turning campaign data into clear decisions and measurable growth.
Selected work
Portfolio
A closer look at projects, campaigns and creative work, with the goals and outcomes behind them.
Featured case study
Featured case study · Customer Acquisition & Marketing Efficiency
How I Reduced Cost Per Lead by 32% at Scrap Battery Depot
Business context: Scrap Battery Depot sources used and end-of-life batteries from sellers across Nigeria. The marketing challenge was to generate qualified enquiries and turn those conversations into completed sales while controlling acquisition costs.
My contribution: I helped select relevant customer segments, refine audience targeting and allocate campaign budgets based on performance. I also focused on the journey from an ad to a WhatsApp conversation and then to a completed transaction.
Results: Cost per lead fell by 32% within three months. The share of WhatsApp enquiries that converted into sales increased from 10% to 25%, a 15-percentage-point improvement. Daily Meta advertising budgets ranged from ₦10,000 to ₦150,000.
- Customer Segmentation
- Paid Media Strategy
- Budget Allocation
- Lead Generation
- Conversion Optimization
Additional brand growth: For Finger of God Foods Enterprise, I helped grow the Facebook audience from 500+ to 9,000+ followers and increased reach and engagement through content and campaign improvements.
Design work
Social media posts, campaign graphics and visual content I’ve created.
Browse 20+ designs
Instagram posts, promotional graphics and campaign creatives, all in one public folder you can open and view in full size.
View my design gallery ↗
Digital strategy
Planning audience journeys, campaigns and conversion touchpoints.
Brand & content
Connecting brand messaging with consistent digital execution.