My journey

Experience

My professional experience across growth, brand strategy, digital marketing, analytics and communications.

Professional experience

Organized into two areas so recruiters can quickly see my growth, brand and marketing work alongside my analytics and communications experience.

Part 1 · Growth, Brand & Marketing

Product Growth Manager

Cashra AI · Lagos, Nigeria · Mar 2026 – Jul 2026
  • Led growth initiatives and user acquisition for an AI-powered personal finance platform.
  • Worked with product and marketing priorities to improve activation, engagement and conversion.

Project Lead · Digital & Cyber Literacy Advocate

InformHerTech · Advocacy Brand · Lagos, Nigeria · Jan 2026 – Present
  • Advocate for digital inclusion and technology education, with a focus on helping girls explore tech skills and career pathways.
  • Support outreach and engagement initiatives that help participants discover learning opportunities and practise digital safety.

Brand Strategist & Digital Marketing Coordinator · Freelance

Finger of God Foods Enterprise · Sep 2023 – Jun 2026
  • Developed brand and digital marketing activities to strengthen the business’s online presence.
  • Grew the Facebook audience from 500+ to 9,000+ followers.
  • Increased reach and engagement by 200× through content and campaign improvements.

Digital Marketing Specialist & Analyst

Scrap Battery Depot · Remote · Sep 2023 – Dec 2025
  • Managed Meta ad campaigns with daily budgets up to ₦150,000.
  • Reduced cost per lead by 32% in three months.
  • Improved messaging-to-sales conversion from 10% to 25% and grew an audience hub to 20,000 followers.

Part 2 · Analytics & Communications

Business Analyst (Contract)

Turing · Remote · Sep 2024 – Nov 2024
  • Completed data annotation and reviewed business and technical information to support AI-related projects.
  • Helped identify process improvements through structured analysis.

Business Analyst

Tedbree · Remote · Nov 2022 – Mar 2023
  • Translated business needs into clear requirements and project documentation.
  • Worked with the team to review workflows and track project progress.

Communications & Content Creator

OneHealth Nigeria · Lagos, Nigeria · Sep 2022 – Nov 2022
  • Created digital communications and content for brand channels.
  • Reviewed audience engagement to improve future content.

Content Creator

Healthstack · Remote · Jan 2022 – Jun 2022
  • Produced marketing layouts and digital content to support health-tech awareness.
  • Used content engagement feedback to improve audience relevance.