Growth Strategy · Data Analytics · Brand Development
I help businesses make smarter growth decisions by connecting customer acquisition, campaign performance and brand strategy. My work combines analytical thinking with hands-on experience in digital marketing to improve conversion and make marketing investments more effective.
Discuss a growth opportunityExplore my links ↗View case studiesI help teams connect audience needs, campaign performance and commercial goals. My focus is on practical growth strategy, customer acquisition, brand development and using performance data to guide better decisions.
My Biochemistry background shaped an evidence-led approach: observe the system, examine the variables, test what works and learn from the results. I bring that mindset to customer behaviour, marketing performance and business growth.
Practical conversations and beginner-friendly content about technology, digital skills and building a career in tech.
Watch this featured video here, or explore more content on my YouTube channel.
Visit my YouTube channel ↗Digital inclusion & social impact
InformHerTech is my advocacy brand focused on helping girls and young people explore digital skills, technology education and career opportunities. I’m interested in using technology and learning access to contribute to a more inclusive digital future.